Where Should You Focus Your Efforts?

Now that you have a better understanding of what’s available at each of the
social networks, it’s time to decide where you’ll first direct your efforts.
There is no sense in signing up for all the social networking sites at once if
you don’t have enough time or resources to dedicate to every one.
Here are few things to consider when deciding where to begin:
  Facebook definitely has the largest user base, so it’s a natural starting
place for a lot of businesses.
  Twitter is smaller than Facebook, but is a much more open network
that is readily searchable. In addition, all updates are public by
default. That means that your updates on specific topics may catch the
attention of someone who otherwise may never have heard of you.
  If you are a new business, building a following on a Facebook Page can
prove challenging. With a network like Twitter, it’s easier to find other
likeminded individuals and follow their updates and start making
connections that way. For Facebook Pages, there isn’t nearly as much
of a reciprocal-minded following of brands.
  If you like to share a lot of visual s like photos and videos, Twitter and
LinkedIn may not be the natural first choice. While you can link to
those types of media, they aren’t readily seen while a user is viewing
the updates on the site. Facebook and Google+, on the other hand,
are more visual social networks that can put your visual content in the
forefront.
  If your business is to create influential business connections or to meet
others working in the same niche or industry as you, LinkedIn
probably provides the best opportunities.
  If your target market is technologically-oriented men in their 20s, 30s
or even their 40s, Google+ may help you connect to the right
audience. 
Those are just a few starting thoughts. The best way to decide what will
work best for you is to get your feet wet. Set up a profile, start looking
around at what other businesses are doing and get in on the action.
However, just like everything else in business, it can take time to build your
following. Just because you don’t hit it out the ballpark in your first week, i t
doesn’t mean the social network isn’t right for you. It takes consistent work
and effort to grow over time. 

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