How To Find Prospects Using Facebook

Facebook can be a great
place to find new prospects for any business, online or offline. There are two
ways to draw traffic on Facebook, and both revolve around one another.

The first way is through Facebook advertising. Facebook allows you to post your
text ads (with photo) and advertise them to fixed demographics of your choice.
You pay Facebook based on the competitiveness of the keywords in your ad.

You can send people to
your Facebook fan page (usually the cheaper option) or you could send them to
external websites such as landing pages. Now I’m going to talk a little about
the second method to finding new prospects – using the Facebook Fan Page.

A Facebook Fan page is a page which can be used by local businesses to connect
with their fans and customers. This is done by them “Liking” your fan page.
Whenever someone “Likes” your fan page, it will appear on their personal
Facebook news feed which makes all of his friends see that particular update
which is him liking your page.

What happens next is more
and more people will see the Fan page as your page grows in likes and this
brings in traffic exponentially. Getting your fans involved on your page by
having promotions or updating the “wall” would also cause their interactions to
appear on their news feed, thus making more and more people see your website.

So what is the best way in
getting new leads? Combine both methods. Send Facebook paid traffic to your fan
page and get them involved in your activities and watch your community grow.
You’ll soon be swimming in a pool of new prospects. You can then convert these
prospects into loyal new customers for your business.

So what is the best way in
getting new leads? Combine both methods. Send Facebook paid traffic to your fan
page and get them involved in your activities and watch your community grow.
You’ll soon be swimming in a pool of new prospects. You can then convert these
prospects into loyal new customers for your business.

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Where Should You Focus Your Efforts?

Now that you have a better understanding of what’s available at each of the
social networks, it’s time to decide where you’ll first direct your efforts.
There is no sense in signing up for all the social networking sites at once if
you don’t have enough time or resources to dedicate to every one.
Here are few things to consider when deciding where to begin:
  Facebook definitely has the largest user base, so it’s a natural starting
place for a lot of businesses.
  Twitter is smaller than Facebook, but is a much more open network
that is readily searchable. In addition, all updates are public by
default. That means that your updates on specific topics may catch the
attention of someone who otherwise may never have heard of you.
  If you are a new business, building a following on a Facebook Page can
prove challenging. With a network like Twitter, it’s easier to find other
likeminded individuals and follow their updates and start making
connections that way. For Facebook Pages, there isn’t nearly as much
of a reciprocal-minded following of brands.
  If you like to share a lot of visual s like photos and videos, Twitter and
LinkedIn may not be the natural first choice. While you can link to
those types of media, they aren’t readily seen while a user is viewing
the updates on the site. Facebook and Google+, on the other hand,
are more visual social networks that can put your visual content in the
forefront.
  If your business is to create influential business connections or to meet
others working in the same niche or industry as you, LinkedIn
probably provides the best opportunities.
  If your target market is technologically-oriented men in their 20s, 30s
or even their 40s, Google+ may help you connect to the right
audience. 
Those are just a few starting thoughts. The best way to decide what will
work best for you is to get your feet wet. Set up a profile, start looking
around at what other businesses are doing and get in on the action.
However, just like everything else in business, it can take time to build your
following. Just because you don’t hit it out the ballpark in your first week, i t
doesn’t mean the social network isn’t right for you. It takes consistent work
and effort to grow over time. 

More Social Media Tips for Business

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Top 4 Social Networking Sites

If you do a bit of searching around you’ll probably find lists of social
networks, and you might be overwhelmed by the sheer number out there.
The thing to remember is that most networks have a very small user base
and it is not often worth investing any time into them. Of course, if you find
a network that specifically targets your ideal customer, they might be worth
exploring. But for the purposes of this guide, we are simply going to take a
look at the top four social networking sites overall.

URL:  http://facebook.com
Description: The granddaddy of all social networks, Facebook boasts the
largest number of users from a wide demographic. Users can  post updates,
photos and videos. Interaction comes in the form of comments, sharing
updates and “Likes” which demonstrate that someone likes the update they
just read.
Demographic Data: Facebook has 845 million active users, 483 million
users of whom are active on a daily basis. Facebook is available in over 70
languages. There are slightly more female users on Facebook than male
users, but their representation is fairly even. The age range of users is
broad, but the 20-29 age group is the best represented.
Business Opportunity: Facebook allows business to create “Pages.” Users
can subscribe to receive updates from your page by clicking a “Like” button
to indicate they are a fan of your business. You can post updates about your
company, interesting facts, share news, create polls and more. Facebook
allows customization for branding your Facebook Page.
#2: Twitter
URL:  http://twitter.com
Description: Often described as a micro-blogging network, Twitter allows
its users to send short updates of a maximum of 140 characters; referred to
as “tweets.” They can post text updates, and while the site also allows the
posting of photos, users have to click a link to view the photos. Users can
interact with one another by replyin g to user updates or “retweeting” them –
which means rebroadcasting someone else’s tweet to their own followers.
Twitter also employs the use of “hashtags,” which are keywords preceded by
a “#” character, that make them searchable, so people can follow
conversations on specific topics. 
Demographic Data: Twitter has 300 million users that post over 300
million tweets per day. 53% of Twitter’s users are female, giving them a
slight edge over the male user population. 30% of Twitter’s users are
between the ages of 26 and 34 and 27% of them are 35-44. Twitter is
currently offered in only a handful of languages, but they are working to
expand their offerings.
Business Opportunity: Businesses are allowed to set up Twitter accounts
as the service does not distinguish between business and personal accounts.
You can post updates about your company, share information, interact with
other Twitter users and post photos. Hashtags are an opportunity to share
information during events of interest and relating to specific  topics. Twitter
allows for custom branding of your Twitter profile page.
#3 LinkedIn
URL:  http://facebook.com
Description: LinkedIn is focused on connecting professionals, with the
purpose of sharing industry-related information, as well as job and other
opportunities.
Demographic Data: LinkedIn has over 150 million members and over 2
million companies have LinkedIn Company Pages, making it the largest
professional social network online. It is available in 200 countries worldwide
and is available in 16 languages.
Business Opportunity: LinkedIn provides professionals the opportunity to
create profiles and increase their professional contacts and connections. You
can also set up a Company Page to share company news, employment
opportunities and more. It is a good opportunity to meet other like-minded
business owners and professionals for the purpose of sharing information,
forming partnerships and more. You can create polls, share files, promote
events, share presentations and more. LinkedIn allows for minor
customization in order to brand profile pages. 
#4: Google+
URL:  http://plus.google.com
Description: Google+ is a relatively new social network created by the
search giant Google. As Google implements more social results into its
search, SEO experts are saying that Google+ is becoming increasingly
relevant to your appearance in search results, so it’s definitely a network
worth looking at. Users can post updates, and share images and videos.
Interactions come in the format of comments, sharing updates and clicking
the “+1” to demonstrate that a user likes the update they just read. Google
employs the use of “Circles” so that users can categorize the people they are
following into different groups such as friends, acquaintances, business
connections, etc. There is also integration with YouTube, Picasa and other
Google services.
Demographic Data: It is estimated that Google+ has about 90 million
users, making it a relatively small social network in comparison to the others
mentioned in this guide. Publicly available demographic data is limited, but it
is reported that a large percentage of its user base is technologically -oriented men. According to Wikipedia, over 71% of Googl e+’s users are
male and 35% of all their users are between the ages of 25 and 34.
Business Opportunity: Businesses can set up a Google+ Page that allows
them to connect with their followers. Businesses are not allowed to set up
regular Google+ profiles, although you need to set up a personal profile
before you can create a business page. Users can subscribe to your Google+
updates by putting you into their circles. You can share updates, share
useful content, photos and videos. You can also create “Hangouts” that allow
you to interact your followers via video or audio chat. Google+ allows for
minor customization in order to brand your profile page.

The Social Web…A Boon for Your Business

There’s no doubt about it. The Internet has become the social meeting place
for people from all walks of life. Whether they’re looking for a new place to
have dinner, need information on a certain topic or just want a little laugh,
they’re turning to the social web to get what they need. In addition, search
engine giants like Google are using that same social web to deliver relevant
search results to their users. As a business owner, that means it’s becoming
ever more important that you get involved in social media.
How involved you get is up to you, and will depend on your resources and
objectives. Social media can take up a considerable amount of time and
resources, so you need to plan accordingly. It’s also important to have a
plan for your social media and to stay focused because the lines between
“working” and “playing” are easily blurred on social media websites.
This guide will give you an introduction to four of the biggest social sites and
provide you with some ideas on how you might approach them. Put your
focus into the places where you can find your targets, and always refine your
approach as you continue to explore. We’ve also included some additional
tips to get you off to a great start.