There’s no doubt about it. The Internet has become the social meeting place
for people from all walks of life. Whether they’re looking for a new place to
have dinner, need information on a certain topic or just want a little laugh,
they’re turning to the social web to get what they need. In addition, search
engine giants like Google are using that same social web to deliver relevant
search results to their users. As a business owner, that means it’s becoming
ever more important that you get involved in social media.
How involved you get is up to you, and will depend on your resources and
objectives. Social media can take up a considerable amount of time and
resources, so you need to plan accordingly. It’s also important to have a
plan for your social media and to stay focused because the lines between
“working” and “playing” are easily blurred on social media websites.
This guide will give you an introduction to four of the biggest social sites and
provide you with some ideas on how you might approach them. Put your
focus into the places where you can find your targets, and always refine your
approach as you continue to explore. We’ve also included some additional
tips to get you off to a great start.
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